
About Us
SURE Financial Group, made up of a group of authorised representatives of AIA Singapore — SP-SURECHANHY, SP-SUREERIC, and SP-SUREWUPU, was formed in July 2019. Helmed by three AIA Financial Services Directors, we have a common vision to realize every person's and organisation's goal for financial independence with best‐in‐class financial solutions.
Our success and achievement is a testament to the leadership of Mr Tan Gim Cheong, Master District Director, who have guided us over the years. We are proud and grateful to be part of this lineage, representing the values of honesty, integrity and trust.
Today, led by visionary leaders with the experience and expertise, we have a team of dedicated Financial Services Consultants to enrich the lives of our customers.
Recognition

The Million Dollar Round Table (MDRT) is an international forum dedicated to fostering a high standard, professional approach to life insurance sales and service. MDRT producers are the top 6% of Life Underwriters recognised worldwide.
At SURE Financial Group, your growth is our priority. Our mission is to groom individuals to be an MDRT with the support and guidance given, bringing everyone to greater heights.
Over the years, we have constantly groomed 20% of our Financial Services Consultants to achieve their goals, and a highly recognized award - MDRT.
Testimonials

Hazel Chew
"Hazel is patient and driven in her work. No matter how late it was whenever I contacted her for help to be admitted to the hospital, she always sounded calm and manages to settle everything real quick. "
-Bevin Yap-

Wilson Zhang
"I will definitely recommend Mr. Wilson Zhang to anyone who needs advice on insurance matters. He listens intently to your needs and will advise you on what you need and don’t need, and when needed, he is there to help you in the unfortunate event of making a claim."
-S Suresh-
MISSION
To create value, opportunity and growth in the financial world making a positive impact in people's life.
VISION
To realize every person’s and organization’s goals for financial independence with best-in-class financial solutions.
PHILOSOPHY
Security is our value,
Unity is our strength,
Responsibility is our virtue,
Empathy is the key.